Covid-19 Impact on e-commerce in pakistan

Covid19 impact on E-commerce industry in Pakistan

“The e-commerce industry is a force that no investor can afford to ignore”

Cushla Sherlock

The term e-commerce is derived from selling and purchasing anything via electronic network, primarily internet. Future of e-commerce is brighter, successful and victorious despite of any country or region.

E-commerce in Pakistan is also growing drastically day by day. As of 2020, 29% of worldwide growth rate of e-commerce market was generated by Pakistan, Pakistan is making the higher revenue to the global e-commerce market.

E-commerce sector of Pakistan is growing rapidly and its important reason is increase in usage of internet, as per statistic by Data Reportal:

  • Around 61.34 million total users used internet in Pakistan in Jan 2021.
  • +21% internet users in Pakistan increased in between 2020 and 2021.

Low budget smartphones, lower prices of data packages and increase in broadband services play vital role in this drastic change of internet use, and that’s the reason e-commerce is the talk of town as it made easier for people to access anything on internet.

Below are the list of famous e-commerce platform in Pakistan that play vital role in attracting people and other business to come on line.

  • OLX
  • Careem
  • Homeshopping


Outbreak of Covid-19 has affected the the existence of many businesses not only in Pakistan but all around the world. But it also force business to sell online, it has changed the perception of business by highlighting their online existence using internet. People can shop while sitting at home without going out helps fighting this pandemic situation. The boost of online popularity Pakistan gain during this pandemic situation is adapted by most of the people and it will keep rising and e-business will grow more rapidly. Covid-19 play very important role in increase of internet usage and to boost e-commerce industry in Pakistan.

As per studies e-commerce is a never ending story in Paksitan, as of now only around 17% of the population is using internet on daily basis which is increasing with the passage of time and it will create a good impact on future of e-commerce in Pakistan.

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